The newly established Imo State Signage and Advertising Agency, IMSAA, has rolled out its plans to ensure it manages, regulates and controls signage and outdoor advertising environment in the State.
Speaking to newsmen in Owerri, Director General, IMSAA, Sir.Bidwell Okere, said it’s mandate “included but not limited to regulation and control of signages in business outlets, placement of billboards and other outdoor signs, brand activations and events, temporary signs and mobile advertisement.
“IMSAA will establish a viable and vibrant outdoor advertising environment free of clutter and devoid of unsightly postings that assault the decent sensibilities of Imolites and visitors to the State.
“It follows therefore that IMSAA will impact positively on the scenic beautification of the streetscape across the State through a modern, strategic and continuous process thus positioning Imo State as a tourism destination of Southern Nigeria.
He said ” To this end, IMSAA will establish classification and standards for outdoor advertising and commercial displays and work harmoniously with all stakeholders to ensure compliance.
He said with the establishment of IMSAA, payments for and control of signages and structures for outdoor advertising hitherto being collected and carried out by various entities in the State will now be collected and carried out only by IMSAA, for more effective collection coordination, monitoring and efficient use of resources.
Sir Okere expressed hope that IMSAA will generate revenue for the government through the activities and projects it is mandated by law to carry out.
He assured that IMSAA will bring sanity to outdoor advertising in the State, in order to bring out the beauty inherent in the landscape and streetscape of the State and it’s cities.