Marketing and Media Limited, an advert producing company, has apologized to the Imo East APC Senatorial candidate, Prince Alex Mbata, over a typographical error on one of his billboard campaigns.
In a letter to the Director General, Prince Alex Mbata Divine Mandate, PAMDM, and signed by the South East Regional Manager of the advert agency, Ayotunde Ayano, stated that it takes full responsibility for the typographical error on the campaign bill board.
The letter reads:
“We write to profusely apologize for the typographical error in one of the many billboard campaigns displayed by our firm with respect to the candidacy of your principal for the Imo East (Owerri Zone) senatorial seat. Unequivocally and unconditionally, we take full responsibility for this regrettable error and hereby plead for your appreciation of our good faith
“The brief like many others was brought to us by one of our enthusiastic supporters for concept design, production and display on our facilities on Orlu Road, Owerri pedestrian bridge.
“Regrettably, we failed to exercise due diligence (for which we are nationally reputed in our over two decades of professional services) before rushing to beat the deadline set by our client.
“We understand the weight of liability against us for contacting NEITHER YOU, YOUR OFFICE NOR YOUR PRINCIPAL to confirm the brief and Artwork before commiting for public consumption.
“May we explain that the said display was brought down less than 24 hours after it’s display (on Sunday, October 30, 2022) once the error was spotted and brought to our attention. It is very unfortunate that your opponent(s) captured the moments of that short period of display and have been circulating it in a childish display of mischief and perhaps a desperate means of catch up
“Please, accept our assurances of high esteem and warm regards”